Client Stories

Real lives. Real complexity.
Personalized planning.

Every client brings a different mix of personal goals, professional decisions, and financial complexity. These three illustrative case studies focus on business owners and equity stakeholders and show how Rapport Financial approaches that complexity through coordinated financial planning and wealth management.

These case studies are composites based on the experiences of multiple clients. Names, identifying details, and certain facts have been changed or combined to protect client privacy. They are provided for illustrative purposes only, do not represent any single client, and are not a guarantee of future results.

3 Stories

Where every plan begins with
listening.

Case Study 01 · Fintech Company Founder & HR Executive

The Fintech Company Founder
& HR Executive

Jon & Laura · Ages 37 & 35

Jon spent his career in financial services in competitive sales roles, and Laura spent over 15 years in Human Resources. Both diligent savers through their employer retirement plans, they stepped away from work for a year to travel, then pursue entrepreneurship and start planning for a family, a pause that set the stage for a payout neither of them was fully prepared for.

Equity Compensation QSBS Planning Tax Planning Estate Planning Risk Management Family Planning Entrepreneurship Cash Flow Planning Major Purchase Analysis
J&L
Client photo
Jon & Laura
Fintech Company Founder & HR Executive
Ages 37 & 35
Primary Goals Home purchase, annual travel budget, funding future children, early retirement
Complexity Post-acquisition tax planning, concentrated stock sale, QSBS rollover, equity compensation, family protection planning

Planning ahead of a life-changing sale

Jon and Laura came to Rapport wanting a plan to protect one another and fund a clear set of goals: a home purchase, an annual travel budget, providing for children, and early retirement. While Jon was between ventures, Rapport identified an opportunity to evaluate Roth conversions during a lower-income year. The strategy balanced the immediate tax cost against the potential long-term benefits of shifting a portion of their retirement assets from tax-deferred to Roth accounts.

Jon returned from his sabbatical and co-founded a fintech company, growing it through the pandemic until it was acquired by a publicly traded company. The deal delivered a seven-figure payout across cash, stock, and revenue earn-outs, transforming their financial picture almost overnight.

A financial quarterback for a new kind of complexity

Neither Jon nor Laura came from wealth, and the sudden change in their financial circumstances felt overwhelming. They wanted to remain actively involved in their decisions, but they did not want to navigate the complexity alone. They sought an experienced advisor who could coordinate the tax, estate, insurance, investment, banking, and charitable-planning decisions surrounding the transaction.

A plan built to move as fast as their new reality
Investment Policy Statement built around a diversified, cost-conscious strategy across trust and retirement assets, incorporating stocks, bonds, cash, and alternative investments where appropriate
Roth conversion strategy implemented during a lower-income year, balancing the immediate tax cost against the potential long-term benefits of shifting assets from tax-deferred to Roth accounts
Identification, quantification, and prioritization of goals to translate a sudden windfall into a concrete, actionable plan
Rule 144 stock sale coordinated through Charles Schwab's institutional trading desk, with an execution strategy designed to manage market impact on a thinly traded, concentrated stock position
Potential Section 1045 QSBS rollover evaluated and implemented in coordination with the client's tax advisors, including the reinvestment and timing requirements associated with the strategy
Engaged an experienced CPA firm for personal and corporate tax planning and return preparation, with tax-loss harvesting incorporated where appropriate to help manage capital-gains exposure
Cash flow plan developed for near-term expenses, balancing liquidity, principal stability, and interest income
Own Occupation Disability Insurance secured with a benefit designed to replace a portion of Jon's income if he became unable to work in his occupation
Life insurance analysis and convertible term policies put in place, alongside a personal umbrella liability policy and a High Deductible Health Plan paired with an HSA
Estate planning coordination with an attorney to update wills, beneficiary designations, and trust funding to reflect their new net worth following the sale
Major purchase analysis for their planned home purchase, modeling how a down payment affects long-term reserves without disrupting their other goals
Education savings strategy established in anticipation of future children, comparing 529 plans and UTMA accounts to get ahead of the goal
Donor Advised Fund established to support the family's charitable goals and coordinate giving with the liquidity event
Case Study 02 · Doctor & CFO of the Medical Practice

The Doctor
& CFO of the Medical Practice

Tom & Leslie · Ages 70 & 68

Dr. Tom Horowitz has been a family physician in private practice for over 40 years and serves as CFO of a Medical Group. He and his wife Leslie manage short-term rentals and together have built an eight-figure net worth, but needed a holistic partner to plan across two blended families and a complex estate.

Estate Planning Retirement Planning Investment Management Gifting Strategies Real Estate Charitable Giving Risk Management Succession and Continuity Planning
T&L
Client photo
Tom & Leslie
Doctor & CFO of the Medical Practice
Ages 70 & 68
Primary Goals Retirement planning, funding 5 children's home down payments, estate tax reduction, annual gifting
Complexity 8-figure net worth, blended family, dozens of accounts across multiple institutions, business and personal tax planning

Built through decades of discipline

Dr. Horowitz and Leslie built their wealth through frugality, maximizing retirement plan contributions, strategically acquiring income-generating vacation rental real estate, and aggressive long-term investing.

Coming to Rapport later in life with a sizable net worth, their concerns weren't running out of money, they wanted clarity on how much income their investments and Social Security would need to generate, and a coordinated strategy for helping their five adult children with home purchases.

Holistic, not just investment-focused

Tom and Leslie were accustomed to working with advisors who focused entirely on managing their investment portfolio. They came to Rapport seeking an advisor who could see and coordinate their entire financial picture, including investments, taxes, estate and gifting strategies, retirement, risk management, cash flow, and planning for their five adult children.

Rapport designed an overall asset allocation strategy across dozens of accounts at multiple financial institutions, taxable and tax-deferred, and coordinated with their estate attorney on a plan that carries out their legacy wishes.

At 70, Tom is also beginning to think about stepping back from his CFO responsibilities at the practice. Rapport is coordinating with the group's leadership on a succession timeline, and factoring his equity interest in the practice into their broader retirement income and estate plan.

A comprehensive plan built for legacy
Investment Policy Statement with coordinated, diversified strategies across dozens of taxable and retirement accounts held at multiple institutions
Detailed lifetime cash flow projections evaluating retirement spending and withdrawal strategies under a range of planning assumptions
Annual gifting strategy using appreciated securities for adult children, coordinated with the family's tax and estate-planning professionals to address potential gift and estate-tax considerations
529-to-Roth IRA rollover evaluated and completed after coordinating with the family's tax advisor and confirming applicable eligibility and rollover requirements
Established a funding plan for down payments on homes for all five adult children
Donor Advised Fund established using appreciated securities, with the timing of charitable contributions coordinated with the family's higher-income years and broader giving goals
Estate-planning strategy coordinated with an attorney to align the family's documents, beneficiary designations, and trust structure with Tom and Leslie's wishes for both sides of the family
Personal line of credit evaluated and obtained to help fund a real estate purchase without requiring the immediate sale of appreciated investments, after considering borrowing costs and risks
Risk management review covering life insurance and personal umbrella liability, with coverage adjusted as the family's capacity to self-insure certain risks increased
Succession planning coordination as Tom transitions his CFO responsibilities at the practice, factoring his equity interest into their overall retirement income and estate plan
Case Study 03 · Lawyer & Firm Owner, Education Consultant

The Lawyer & Firm Owner,
Education Consultant

Miles & Sophia · Ages 45 & 40

Miles spent over a decade building his career at a prestigious San Francisco law firm. When he decided to go independent and launch his own boutique practice, it triggered a cascade of financial decisions, lost benefits, deferred compensation, startup costs, and a growing family, all at once.

Lawyer Business Owner Law Firm Launch Deferred Comp Retirement Planning Tax Planning Estate Planning Risk Management Succession Planning Charitable Giving Goal Setting
M&S
Client photo
Miles & Sophia
Lawyer & Firm Owner, Education Consultant
Ages 45 & 40
Primary Goals Launch a sustainable practice, home purchase, starting a family, building long-term wealth outside the firm
Complexity Deferred compensation payout, lost employer benefits, business startup costs, income volatility in year one, succession and continuity planning for a new solo practice

Leaving the partnership, on his own terms

Miles spent over a decade at a BigLaw firm, building a strong book of business as an estate, trust, and probate litigator. Sophia has worked in education for 15 years. Both had diligently saved through their employer retirement plans, but when Miles decided to leave the firm and launch his own boutique practice, everything changed at once.

The transition triggered a lump-sum deferred compensation payout, creating a significant one-time income event with major tax implications. At the same time, Miles lost access to the firm's group health, disability, and life insurance plans, and faced the immediate costs of standing up a new practice: office space, malpractice coverage, staff, and technology.

Coordinating the transition from every angle

Miles and Sophia came to Rapport knowing they needed more than investment advice, they needed someone who could think through the full picture of a major career transition alongside the personal financial goals they'd been building toward for years.

Rapport worked with Miles's CPA to model the tax impact of the deferred compensation payout and design a multi-year strategy to manage the spike in taxable income. We also had the CPA evaluate whether it made sense for the firm to be taxed as an S-Corp, weighing the potential self-employment tax savings against the added costs of payroll and compliance, alongside designing a retirement plan for a self-employed attorney and rebuilding their personal insurance coverage from the ground up.

Because Miles was now the sole attorney behind the firm, we also built out a succession and continuity plan for the practice, addressing what would happen to his clients and casework if he were ever unable to practice, whether temporarily or permanently. That meant identifying a trusted colleague to step in on an interim basis, documenting client files and firm procedures so a transition could happen smoothly, and coordinating the plan with the disability and life insurance coverage in place.

A comprehensive plan across the transition and beyond
Multi-year planning around the deferred compensation payout, including the timing of charitable gifts and use of a Donor Advised Fund, coordinated with the client's CPA to address the resulting tax exposure
Roth conversion strategy implemented during the lower-income period between Miles's firm departure and the growth of his new practice, balancing the immediate tax cost against potential long-term benefits
Solo 401(k) and Cash Balance Plan evaluated and established for the new practice, with a contribution strategy coordinated with the client's CPA and retirement-plan administrator
Business-entity tax analysis comparing sole-proprietor and S-Corporation treatment, coordinated with the client's CPA to evaluate payroll, administrative costs, potential tax considerations, and plans for future growth
Tax-planning analysis coordinated with the client's CPA, including California's pass-through entity tax election, potential Section 199A treatment, and the salary-and-distribution considerations associated with operating an S-Corporation
Succession and continuity planning coordinated with legal counsel, including consideration of an interim managing attorney and documented client-transition procedures if Miles became unable to practice
Own Occupation Disability Insurance secured through a California Bar Association program, including an association discount offered by the insurance carrier, with benefits designed to replace a portion of Miles's income if he became unable to work in his occupation
Malpractice insurance and personal umbrella liability coverage reviewed as part of a broader assessment of Miles's professional and personal risks
Cash flow plan modeling year-one practice revenue scenarios, identifying how much capital to hold in reserve and how much to deploy toward long-term investments
Investment Policy Statement with a diversified, tax-aware allocation across personal, retirement, and future trust assets, designed to adapt as the practice and family's circumstances evolve
Estate-planning coordination with an attorney to align the family's trust and beneficiary designations with the practice's succession plan and identify their intended agents and fiduciaries
Major purchase analysis for their planned home purchase, stress-tested against year-one practice revenue scenarios before committing to a down payment

Your situation is
unique, too.

Every family we work with comes to us with a different story. Let's start with a conversation about yours.